Discover 12 ways to repurpose video transcripts into blogs, infographics, and social posts to boost your content reach.
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Video is becoming an increasingly popular medium for content creation. After investing time and resources into producing high-quality video content, you're left with a valuable asset - the video transcript.
A video transcript is a written record of the spoken words from a video. It captures all of the information and insights shared within the original video. Video transcripts make all of that helpful content accessible in text format.
Instead of letting your video transcripts collect dust after the video is completed, repurposing them provides a multi-channel content marketing approach. The transcript itself contains a wealth of information that can be reshaped and reused in various formats.
Repurposing video transcripts into new formats allows you to maximize your content production efforts. The same information can reach new audiences, get more eyes on your brand, and increase your thought leadership. It's a creative way to expand your content marketing strategy beyond the original video.
This guide will explore 12 different ways to give video transcripts new life through repurposing the content in fresh, valuable formats. Let's dive in!
Video transcripts can provide a wealth of content that goes beyond just the video itself. One great way to repurpose transcript text is to break it up into blog posts.
Start by looking through the full transcript and identifying key topics or themes that emerge. You can then divide the transcript into logical sections based on these topics. Breaking up a long transcript into a series of shorter blog posts makes the content more digestible and focused.
Look for compelling quotes or insights that would work well as pull quotes in a blog post format. Transcript text that captures the essence of an idea or contains an impactful statement can become the centerpiece of a blog article when presented as a direct quote.
Turning select excerpts from a transcript into blog posts also helps expand the reach and longevity of your video content. While the video may address a topic comprehensively, blog posts allow you to hone in on specifics and drill down into subtopics in more detail.
Blogging also enables you to optimize and expand upon the transcript text as needed. You can shape the content into a proper article format with an introduction, headings, conclusion, and relevant links or images.
Overall, segmenting video transcripts into focused blog posts gives you multidimensional content that caters to different audiences and styles of learning. The video provides a big picture overview while the blogs deliver more granular analysis.
Social media is a great place to repurpose bitesize pieces of content from your video transcripts. Focus on pulling out interesting quotes, surprising statistics, or captivating facts that will grab your audience's attention.
For example, a transcript from a video interview with an industry expert could provide multiple compelling quotes to share on Twitter or LinkedIn. A transcript from an explainer video could contain fascinating stats to highlight in a Facebook post.
When repurposing for social media, keep the selections short, snappy and scannable. Look for elements from the transcript that will provoke curiosity, inspiration or amusement. Copy and paste stand-out sentences or paragraphs into your scheduling tool or content calendar.
Add some relevant hashtags and tagging any mentioned experts, brands or partners. If you don't want to simply copy and paste a quote verbatim, try rephrasing it slightly to fit the tone and style of each platform.
Repurposing video transcripts for social media is an easy way to maximize your content. Spread out posts over time and target each piece of content to the platform where it will resonate most.
One great way to repurpose your video transcript is to turn it into an FAQ page. Look through your transcript for common questions that viewers may have about the topic. These likely came up during your video interview or presentation.
Gather these questions together and use the transcript content to provide thorough answers. Having an FAQ page allows you to address multiple questions and issues in one centralized, searchable location.
For example, if you interviewed an HR specialist about employment laws, they likely covered frequently asked topics like paid leave, overtime pay, discrimination policies, etc. Turn these key questions into an FAQ page that provides value to your audience.
The FAQ content is essentially already written in your transcript. Simply pull it out and format it for a web page. Make sure to include relevant headings and make the information scannable with bullet points or bolding.
An FAQ page with detailed answers shows your audience that you’re committed to providing comprehensive information on a topic. It also gives you another opportunity to rank for related keywords. And it makes the information you covered in your video more discoverable for your website visitors.
Re-recording your video transcript as a podcast episode is an excellent way to repurpose your existing content. Podcasts continue to grow in popularity as people look for convenient ways to get information on the go.
The great thing about repurposing your transcript into a podcast is that the hard work is already done! You simply need to re-record yourself reading the transcript aloud in a conversational tone. Lightly edit the transcript as needed to optimize it for audio only. Introduce the episode and conclude with a call to action. Add intro/outro music and distribute on major podcast platforms.
Now you have an engaging podcast from content you've already created. The podcast expands your reach and caters to auditory learners' preferences. Consider bringing on guests for interviews or commentary to make the content more dynamic. Get creative with sound effects. Overall, converting transcripts into podcasts takes your content further with modest additional effort.
Video transcripts can easily be compiled into an eBook that you can use for lead generation or sell on your website. The text from the transcript provides the core content, then you can add images throughout to make it more visual and break up the text.
Format the eBook with a cover, table of contents, introductions for each section, and conclusion. The transcript text can be broken into logical chapters or sections. You'll want to edit the transcript text to improve flow and readability in an eBook format. Also be sure to add meta descriptions, titles, and subtitles throughout.
An eBook created from a video transcript allows you to generate an additional long-form piece of content from assets you already have. The eBook can be used as a lead magnet, free downloadable content, or sold product on your site. It's an easy way to repurpose and maximize your existing video content.
Slideshare is a great platform for creating and sharing presentations. One easy way to repurpose your video transcripts is to turn them into Slideshare decks.
To do this, take your video transcript and break it up into sections that will work for individual slides. You likely won't use the full transcript, but rather pull out key points, facts, quotes, and examples from the transcript to highlight on each slide.
Keep slides simple - focus on one main idea per slide. Include relevant images to reinforce the main point and make your presentation more visually engaging. You can even embed snippets of the original video on some slides.
With a transcript that covers a specific topic in-depth, you can create a robust Slideshare presentation that provides value. The presentation format makes it easy for viewers to quickly grasp key information.
Sharing your presentation on Slideshare gives it a new channel for discovery. Transcripts from videos with niche appeal or a limited audience can gain more exposure repurposed in this format.
One great way to repurpose your video transcripts is by turning them into online course content. You can break up your video into logical sections or lessons and build a full course around the transcript.
For example, if you have an hour long video interview, you could break that down into 6 separate 10 minute lessons, each focused on a specific theme or topic covered in the interview. Take the key insights from the transcript and organize them into an outline. Then expand each section into a full lesson with an opening and summary.
You can include the transcript excerpts relevant to that lesson and then build on them with your own explanations, examples and insights. Link the lessons together into a course structure with an introduction and conclusion.
This allows you to provide more value than just a one-off long video. Learners can take the course on their own schedule and focus on the aspects most relevant to them. And you can potentially monetize the course by charging a fee or using it as a lead magnet.
Email newsletters are a great way to repurpose transcript content and keep your audience engaged. You can easily curate quotes, statistics, tips, or key insights from your video transcripts to create fresh newsletter content.
Look through your transcript for any standout sentences, interesting facts, research findings, or memorable quotes. These snippets of content make for great email newsletter fodder. Pull them from the transcript, break them up into bite-sized portions, and mix and match to craft a compelling newsletter focused around your video's key themes.
You may want to feature a relevant quote as the opening hook to catch readers' attention. Or use a surprising statistic from the transcript as a sidebar to make your point. Email newsletter content doesn't need to be long - a few well-chosen lines or paragraphs from your transcript can say a lot.
Repurposing your transcripts into newsletter content is an easy way to find and highlight the most meaningful parts of your video. It lets you directly share key insights with your audience in a more skimmable format. Use your newsletter to feature transcript excerpts that summarize key concepts or ideas from your video content.
Visual content like infographics can be a great way to repurpose your video transcripts. Look through your transcript for any key data points or statistics that you shared. You can pull these out and use them to create an engaging infographic.
For example, if your video presented research on social media usage, you could take the main data points and turn them into a fun, shareable infographic. Or if you discussed the steps in a process, you could visualize those steps in an infographic flowchart.
The benefit of infographics is that they communicate information in a scannable and eye-catching way. People tend to share and engage with infographics more than blocks of text. So turning your transcript content into an infographic can expand your reach and give existing information new life.
When designing your infographic, focus on communicating the main points clearly and visually. Use charts, icons, illustrations, and minimal text to convey the information. Make sure to cite the original video and your brand so viewers know where the data comes from.
Infographics are highly versatile too. You can share them on your blog, social media channels, as a downloadable PDF, or even print and frame them. So leverage your transcript data in a new medium with a sleek infographic.
One great way to repurpose your video transcripts is to use them to create long-form, comprehensive guides and articles. Oftentimes, interviews and videos will cover a topic at a high-level or provide an overview. You can use the transcript as a starting point for a much deeper, detailed writeup.
Go through the transcript and pull out the key points. Then expand on each point with additional research, data, examples, and explanations. You may find the transcript helps provide a natural narrative and structure to follow for the long-form piece. The quotes and insights from the video can be incorporated to add flavor and break up large blocks of text.
In this way, a 20-minute video could easily become a multi-thousand word guide or short eBook. The transcript provides a helpful framework while allowing you to go into more detail on each aspect. This long-form content then brings even more value to your audience by building on the video with actionable takeaways and practical guidance.
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